This past Thursday I was excited to witness the joining of two wonderful activist organizations, Canada's Beyond Borders and The Somaly Mam Foundation (Cambodia) with the ethical beauty company, The Body Shop.
A few years ago, The Body Shop's founder, Anita Roddick, passed away, but as she did in life, using her products to promote fairness and equality around the world, she was determined to continue until the end. (Note: Her website www.anitaroddick.com, whose motto is, Get Informed, Get Outraged, Get Inspired, Get Active, continues her efforts to fight injustice). In her last few years she decided that she wanted to use her company to help stop the sex trafficking of women and children throughout the world, and that dream has come to fruition.
On August 3rd the hand cream, Soft Hands/Kind Heart, goes on sale throughout the world. Proceeds from its sale will go to groups fighting this silent, horrendous and lucrative crime against humanity. In Canada Beyond Borders (Canadian affiliate of ECPAT-End Child Prostitution, Child Pornography and the Trafficking of Children for Sexual Purposes) will be receiving the proceeds. Along with the hand cream The Body Shop will be selling a great organic bag that reads, Green is not a colour. It's a state of Mind, plus gift bags that will all benefit the Somaly Mam Foundation.
Now back to the launch. About two years ago I was at the hairdressers and I picked up a copy of Glamour magazine and read a great article about a hero by the name of Somaly Mam. Mam, has endured and experienced more in her years than most of us will ever begin to understand least of all experience. She was abandoned by her parents and Grandmother, sold into prostitution, escaped prostitution, escaped her country, then after receiving an education, marrying, and having children, she returned to save the children and women left behind. So far she has rescued over 5000 children (as young as five), and women brutalized, sold, and exploited. She was selected as Glamour magazine women of the year, appeared on Tyra Bank's talk show with Susan Sarandon, profiled in CNN's Hero segment, and selected as Time Magazines 100 Most Influential People. I was so excited to see her and hear her speak because reading that Glamour article impacted me from that day forward and motivated me to get involved. I even thought about her sometimes and prayed she would be kept safe to continue her work. So it was an honour to see that not only has she continued her work but is one of the biggest activists behind the movement today.
Then there is Rosalind Prober. Roz Prober is an under the radar Canadian hero. Prober along with co-founder, Mark Erik Hecht, and the incredible lawyers and volunteers that are part of Beyond Borders are behind so many Canadian initiatives that have helped to make Canada safer for children. These include a law that allows for Canadian's who choose to exploit children in other countries to face charges here in Canada once discovered, raising the age of consent from 14 to 16, and co-finding Cybertip, where Canadians can anonymously report crimes against children happening online etc.
So as you can see the joining of all these incredible forces on a global scale is huge. I was very excited and nervous for the Toronto (Canada) launch of the product. When I arrived, Prober, Mam, The Body Shop president (Canada division) and Body Shop staff (along with media presence) were there. It took place on the front lawn of Metropolitan United Church and opened with the men's choir singing.
Following the music the church's Pastor read from a wonderful piece called Wisdom (I may be wrong. I tried to tape record the entire event but missed the first half of the speech and my recorder cut off right when Mam began to speak. So you can say, I was very upset when I got home and discovered this). Anyway, the reading really left an impression on me and I would love to get a copy of it. Following that The Body Shop president spoke. He really hyped up the crowd and his employees. After introducing the four speakers of the morning the reality of this horrific situation really began to hit home.
Roz Prober (www.beyondborders.org) spoke about the fact that sex trafficking is not just a "Third World" problem. Sex trafficking happens right here in Canada. Foreign women and children are trafficked in for Canadian men's "pleasure" (massage parlors, strip clubs, prositituation rings, sex slavery, online pornography etc) and Canadian children and women are also trafficked within Canada. Prober explained that, "The Demand for sex with children is creating an international nightmare." She went on to explain that because sex trafficking is driven by greed, profit, and (selfish sexual fixations) that "no country is immune and no child is free of risk of sexual exploitation." She really hyped up and educated the crowd, empowering all of us to realize that just because these children are abused it does not mean they are doomed. "All of the new studies of sexually abused and trafficked children illustrate that children can become extremely successful even after suffering the worst human rights abuses. They just need a helping hand." (I wanted to cry hearing this). "So Somaly Mam, Beyond Borders, and The Body Shop team, will bring hope to sexually exploited children all around the world. No stone will be left unturned to make this happen. Silence gives consent. Traffickers beware! The Somaly Mam Foundation, The Body Shop Team, and Beyond Borders, and the Canadian public, who are fed up with the sexual abuse of our children and children everywhere, we will make a difference and we will make a lot of noise."
I'm looking forward to making a lot of noise!
Following Prober was Somaly Mam (www.somaly.org). The petite and stunning survivor seemed humbled by the sincere passion she saw in the audience and was excited to be in partnership with The Body Shop and the fiery Prober. She spoke of how she talks to the girl's at her Cambodian safe house and keeps them informed everyday about how the launches are going and all the support the organization is receiving. She spoke of how the rape and sexual torture these children and women endure, including HIV infection, for the sexual pleasure of Western men is a soul killer and something one never forgets. She spoke of a seven year old girl, infected by HIV, who wants people to know that their brief (destructive) pleasure should not be put above millions of vulnerable lives. Again, I wanted to cry during her speech but how wonderful and inspiring it was to see someone who was the most vulnerable in our world, exploited,yet has survived, escaped, and risen to the world stage to save others who are voiceless.
What I found interesting was that other than Mam, myself, and about a handful of Body Shop employees, there were few people of color there. For whatever reason this absence spoke volumes to me. It reinforced the fact that women and men of color in the Black, Aboriginal, Asian communities, need to get involved and real vocal about this issue. I may be wrong and there may be many groups already deeply involved but we need to make our presence known at every important event such as this. I'm going to do my best to make that happen.
I also found it interesting that two girl's who were there for the rally at first seemed disinterested. Before the rally began they were flirting with some guys from a distance. The guys came over and chatted with them a bit, eventually getting bored and walking off. But by the end of the rally one of the girl's seemed so interested that she stopped me as I handed out flyer's to make sure she received one. It was a great moment. Clearly in that brief 45 minutes (at the most) people who came with little knowledge and little motivation left moved and inspired and ready to roar.
Roz Prober talking to Reporter
Mam talking to reporter (above) signing autographs (received like an activist rock star).
Little girl holding sign